Names and Naming Conventions

Cooper University Health Care is the correct way to refer to the entire health system. It is the umbrella term that encompasses the entirety of our hospitals, ambulatory locations, and business entities. In written and spoken communications, on first reference use Cooper University Health Care (four words with the first letter of each word capitalized). On second or subsequent references, use Cooper, but never Cooper University.

Do not use The Cooper Health System to refer to Cooper. That legal entity name is used in contracting and other legal documents only. If you see any patient-facing or public-facing materials carrying this name, please email BrandCentral@cooperhealth.edu so that material can be updated with the correct name.

The name MD Anderson Cancer Center at Cooper may only be used in reference to cancer services at locations accredited by The University of Texas MD Anderson Cancer Center. It may not be used to represent any non-cancer service.

On first reference in written and spoken communications, use MD Anderson Cancer Center at Cooper. On second/subsequent reference you may use the shorter MD Anderson at Cooper. 

Do not use “MD Anderson” or “MD Anderson Cancer Center” alone when referencing our cancer program – you must include “at Cooper” in the full name or the shortened name. MD Anderson and MD Anderson Cancer Center (without the Cooper) refer only to MD Anderson Cancer Center in Houston. Never use MD Anderson Cooper Cancer Center.

Do not abbreviate MD Anderson Cancer Center at Cooper as MDACCC, MDAC, MDA, or any other acronym or abbreviation, per MD Anderson’s branding rules. Do not break “MD” and “Anderson” onto separate lines when writing the institution or program name. 

Cooper has three hospitals:

Cooper University Hospital

Used only to reference the hospital building at One Cooper Plaza in Camden. Does not apply to other campus building or any ambulatory offices. Never just “Cooper Hospital.”

Cooper University Hospital Cape Regional

Used only to reference the hospital building at 2 Stone Harbor Blvd in Cape May Court House. Does not apply to any ambulatory offices in Cape May County. The names Cape Regional Medical Center and Cape Regional Health System are no longer in use.

Children’s Regional Hospital at Cooper

Children’s Regional Hospital is located within Cooper University Hospital in Camden.

Cooper has several campuses, each of which encompass many different specialty services:

Cooper University Health Care Camden Campus encompasses Cooper University Hospital, Children’s Regional Hospital at Cooper, Sheridan Pavilion, MD Anderson Cancer Center at Cooper, Education and Research Building (aka E&R Building), and miscellaneous administrative offices on Benson Street. Can also be referred to as the Cooper Health Sciences Campus when including Cooper Medical School of Rowan University and Coriell Research Institute.

Cooper University Health Care Cape May Court House Campus encompasses Cooper University Hospital Cape Regional, the Claire C. Brodesser Surgery Center, the Cooper University Hospital Cape Regional Cancer Center, and the Cooper Center for Wound Healing.

Cooper University Health Care Cherry Hill Campus encompasses numerous Cooper outpatient offices plus lab and radiology services at 2339 Rte 70 W in Cherry Hill.

Cooper University Health Care Voorhees Campus encompasses numerous outpatient offices, lab and radiology services, and a surgery center in two buildings at 900 Centennial Boulevard and in the Main Street Complex at 901 Centennial Boulevard in Voorhees.

Cooper University Health Care Moorestown Campus encompasses numerous outpatient offices, lab and radiology services, and a surgery center at the Moorestown Mall.

Cooper University Health Care Willingboro Campus encompasses several primary and specialty care offices in three buildings: Cooper Specialty Care at Willingboro, MD Anderson Cancer Center at Cooper – Willingboro, and Cooper Internal Medicine and Specialty Care at JFK.

Cooper University Health Care Sewell Campus encompasses several specialty care offices in three buildings.

Cooper has more than 130 outpatient offices in locations spanning southern New Jersey from the Delaware River to the Jersey Cape. Office names generally follow two conventions — one for multispecialty offices and another single specialty offices — and include the location name (town or street name). If you have a question about the correct name for a location, refer to cooperhealth.org or contact Communications and Marketing at BrandCentral@cooperhealth.edu.

All ambulatory primary and specialty care offices are collectively part of Cooper University Health Care, and should be referred to as such.

Cooper office name examples:

Cooper Specialty Care at Cherry Hill Campus

MD Anderson Cancer Center at Cooper – Egg Harbor Township

Cooper Primary Care at Brace Road

Cooper Specialty Care at Marmora

Cooper Care Alliance at Stone Harbor

Cooper Behavioral Health at Chambers Avenue

Cooper Center for Healing at Bridgeview

Cooper Urgent Care at Hammonton

Cooper Ambulatory Surgery Center at Voorhees Campus

Joint venture office name examples:

Cooper and Inspira Cardiac Care at Mullica Hill

Cooper and Inspira Neuroscience at Vineland

University Radiology at Cooper

AMI at Cooper