Names and Naming Conventions
Cooper Norcross Health has official names for each of its health system entities, as well as guidelines for their correct usage. We also have naming conventions for our campuses, buildings, and ambulatory offices. Before creating names for locations in IT systems or adding location names to printed material, please consult with the Communications and Marketing Department to ensure that the name you are using is consistent with Cooper’s standards.
Learn more about our official entity names and how to use them by expanding the accordions below.
Cooper Norcross Health is the correct way to refer to the entire health system. It is the umbrella term that encompasses the entirety of our hospitals, ambulatory locations, and business entities. In written and spoken communications, on first reference use Cooper Norcross Health. On second or subsequent references, you may use Cooper Norcross or Cooper.
Cooper Norcross Health replaces both Cooper University Health Care and The Cooper Health System. Do not continue to use either to refer to our health system. If you see any patient-facing or public-facing materials carrying this name, please email BrandCentral@cooperhealth.edu so that material can be updated with the correct name.
The name MD Anderson Cancer Center at Cooper may only be used in reference to cancer services at locations accredited by The University of Texas MD Anderson Cancer Center. It may not be used to represent any non-cancer service.
On first reference in written and spoken communications, use MD Anderson Cancer Center at Cooper. On second/subsequent reference you may use the shorter MD Anderson at Cooper.
Do not use “MD Anderson” or “MD Anderson Cancer Center” alone when referencing our cancer program – you must include “at Cooper” in the full name or the shortened name. MD Anderson and MD Anderson Cancer Center (without the Cooper) refer only to MD Anderson Cancer Center in Houston. Never use MD Anderson Cooper Cancer Center.
Do not abbreviate MD Anderson Cancer Center at Cooper as MDACCC, MDAC, MDA, or any other acronym or abbreviation, per MD Anderson’s branding rules. When possible, keep “MD” and “Anderson” together rather than breaking them onto separate lines when writing the institution or program name.
Cooper has four hospitals:
Cooper Norcross University Hospital
Used only to reference the hospital building at One Cooper Plaza in Camden. Does not apply to other campus building or any ambulatory offices. Do not use Cooper University Hospital or Cooper Hospital to refer to our Camden facility.
Cooper Norcross University Hospital Cape Regional
Used only to reference the hospital building at 2 Stone Harbor Blvd in Cape May Court House. Does not apply to any ambulatory offices in Cape May County. The names Cooper University Hospital Cape Regional, Cape Regional Medical Center and Cape Regional Health System are no longer in use.
Children’s Hospital at Cooper Norcross Health
Children’s Hospital at Cooper Norcross Health is located within Cooper Norcross University Hospital in Camden.
The Recovery Village Cherry Hill at Cooper
Recovery Village is a substance abuse rehabilitation and inpatient treatment facility, in partnership with Advanced Recovery Services.
Cooper has several campuses, each of which encompass many different specialty services:
Cooper Norcross Health Camden Campus encompasses Cooper Norcross University Hospital, Children’s Regional Hospital at Cooper, Sheridan Pavilion, MD Anderson Cancer Center at Cooper, Education and Research Building (aka E&R Building), and miscellaneous administrative offices on Benson Street. Can also be referred to as the Cooper Norcross Health Sciences Campus when including Cooper Medical School of Rowan University and Coriell Research Institute.
Cooper Norcross Health Cape May Court House Campus encompasses Cooper Norcross University Hospital Cape Regional, the Claire C. Brodesser Surgery Center, the Cooper University Hospital Cape Regional Cancer Center, the Cooper Center for Wound Healing, and the primary and specialty care office at Medical Commons.
Cooper Norcross Health Cherry Hill Campus encompasses numerous Cooper outpatient offices plus lab and radiology services at 2339 Rte 70 W in Cherry Hill.
Cooper Norcross Health Voorhees Campus encompasses numerous outpatient offices, lab and radiology services, and a surgery center in two buildings at 900 Centennial Boulevard and in the Main Street Complex at 901 Centennial Boulevard in Voorhees.
Cooper Norcross Health Moorestown Campus encompasses numerous outpatient offices, lab and radiology services, and a surgery center at the Moorestown Mall.
Cooper Norcross Health Willingboro Campus encompasses several primary and specialty care offices in three buildings: Cooper Norcross Specialty Care at Willingboro, MD Anderson Cancer Center at Cooper – Willingboro, and Cooper Norcross Primary and Specialty Care at JFK.
Cooper Norcross Health Sewell Campus encompasses several specialty care offices in three buildings.
Cooper Norcross Health has more than 130 outpatient offices in locations spanning southern New Jersey from the Delaware River to the Jersey Cape. Office names generally follow two conventions — one for multispecialty offices and another single specialty offices — and include the location name (town or street name). If you have a question about the correct name for a location, refer to cooperhealth.org or contact Communications and Marketing at BrandCentral@cooperhealth.edu.
All ambulatory primary and specialty care offices are collectively part of Cooper Norcross Health, and should be referred to as such.