Corporate Color

Cooper Red

Very few health systems use red, which makes Cooper’s branding unique.

Cooper red is Pantone 193, also known as PMS 193. Cooper’s logo may also appear in black or white. 

Background color has a significant impact on logo visibility. When you are placing the Cooper logo on a background, be sure to use a background color that provides strong contrast for the logo to be seen clearly. 

Below you will find the equivalents to Cooper red in various print and digital color matching systems:

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Pantone 193 

CMYK 
C2 M99 Y62 K11 

HEX/HTML
#BFOD3E 

RGB 
R191 G13 B16 

Web Palette

The Cooper red used on our external websites has been modified slightly to ensure accessibility and compliance with WCAG standards and ADA guidelines.

Web Red Hex/HTML
#AB1721