Brand Architecture
Brand Logo
The Cooper University Health Care brand was designed to present a consistent, recognizable, and reliable image. It consists of our core elements: the logotype, integrated graphic “C” mark, and color. These elements are in a fixed relationship with each other and must never be altered. The brand should always appear in its entirety and correct format.
Do not typeset, rearrange, alter, or modify the brand. The logotype is a customized font and is not commercially available. Always use approved camera-ready or electronic artwork.
For additional information, contact the Communications and Marketing Department at BrandCentral@cooperhealth.edu.
Cooper University Health Care Logo
Primary (Preferred) Logo
Hospital Logos
Hospital logos should only be used when referring to a hospital or hospital-based activity. Cooper University Health Care is the preferred brand identity.
Cooper University Hospital
Cooper University Hospital Cape Regional
MD Anderson Cancer Center at Cooper Logo
The MD Anderson Cancer Center at Cooper brand reflects the partnership between Cooper University Health Care and MD Anderson Cancer Center, the nation’s leading cancer center based in Houston, Texas. This logo includes MD Anderson’s iconic red strikethrough of the word “Cancer,” as well as their tagline.
The logo must not be altered in any way. The logo must always be represented in two colors. The preferred logo is red and black with the red strikethrough. In some case the institution name elements can be represented in all white or all black, but the strikethrough must always be in red.
Please reach out to the Communications and Marketing team for more information about logo usage.
Other Cooper Entity Logos
Cooper has several entities with distinct logos. Just like the brand logo, these logos must never be altered.
Joint Venture and Partnership Logos
