Our Brand

Health System

Cooper Norcross Health

In 2026, the Cooper Board of Trustees voted to rename our health system Cooper Norcross Health. This name change honors a $100M gift from George E. Norcross, III as well as the dedication, leadership, and financial support of the Norcross family to Cooper spanning more than 50 years and three generations.

The new Cooper Norcross Health brand retains much of the old branding, including the iconic “C” and red color. It is designed to maintain brand continuity and present a consistent, recognizable, and reliable visual identifier.

Hospitals

Cooper Norcross Health operates four hospitals. These names should be used only when referring to services provided only at that hospital. Cooper Norcross Health is the preferred brand identity. 

Cooper Norcross University Hospital 

Cooper Norcross University Hospital Cape Regional 

Children’s Hospital at Cooper Norcross Health

The Recovery Village Cherry Hill at Cooper, in partnership with Advanced Recovery Systems

MD Anderson Cancer Center at Cooper

The MD Anderson Cancer Center at Cooper brand reflects the partnership between Cooper University Health Care and MD Anderson Cancer Center, the nation’s leading cancer center based in Houston, Texas. This logo includes MD Anderson’s iconic red strikethrough of the word “Cancer,” as well as their tagline. 

Other Cooper Norcross Entities

Cooper Norcross Health has several related brands, including:

Cooper Norcross Foundation

Cooper Norcross Health Ripa Center for Women’s Health

Cooper Medical School of Rowan University

Joint Ventures and Partnerships 

Cooper Norcross Health has several joint ventures with other health systems and providers of health services. These partnership include:

Cooper and Inspira Cardiac Care

Cooper and Inspira Neuroscience

AMI at Cooper

University Radiology at Cooper