{"id":25,"date":"2024-12-31T15:05:49","date_gmt":"2024-12-31T15:05:49","guid":{"rendered":"https:\/\/request.cooperhealth.org\/branding\/?page_id=25"},"modified":"2026-02-26T00:30:47","modified_gmt":"2026-02-26T00:30:47","slug":"logo-colors","status":"publish","type":"page","link":"https:\/\/request.cooperhealth.org\/branding\/logo-colors\/","title":{"rendered":"Corporate Color"},"content":{"rendered":"\n<p class=\"has-black-color has-text-color has-link-color has-large-font-size wp-elements-373ddf63d726f12dab87b0911bb788f5 wp-block-paragraph\">Cooper Red<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Very few health systems use red, which makes Cooper&#8217;s branding unique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cooper red is Pantone 193, also known as PMS 193. Cooper&#8217;s logo may also appear in black or white.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Background color has a significant impact on logo visibility. When you are placing the Cooper logo on a background, be sure to use a background color that provides strong contrast for the logo to be seen clearly.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Below you will find the equivalents to Cooper red in various print and digital color matching systems: <\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"203\" height=\"300\" src=\"https:\/\/request.cooperhealth.org\/branding\/wp-content\/uploads\/2025\/02\/image-2-203x300.png\" alt=\"\" class=\"wp-image-159\" srcset=\"https:\/\/request.cooperhealth.org\/branding\/wp-content\/uploads\/2025\/02\/image-2-203x300.png 203w, https:\/\/request.cooperhealth.org\/branding\/wp-content\/uploads\/2025\/02\/image-2.png 324w\" sizes=\"auto, (max-width: 203px) 100vw, 203px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pantone&nbsp;193&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CMYK&nbsp;<\/strong><br>C2 M99 Y62 K11&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>HEX\/HTML <\/strong><br>#BFOD3E&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>RGB&nbsp;<\/strong><br>R191 G13 B16&nbsp;<\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">Web Palette<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Cooper red used on our external websites has been modified slightly to ensure accessibility and compliance with WCAG standards and ADA guidelines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Web Red Hex\/HTML<\/strong><br>#AB1721<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cooper Red Very few health systems use red, which makes Cooper&#8217;s branding unique. Cooper red is Pantone 193, also known as PMS 193. Cooper&#8217;s logo may also appear in black or white.&nbsp; Background color has a significant impact on logo visibility. When you are placing the Cooper logo on a background, be sure to use [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-25","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/request.cooperhealth.org\/branding\/wp-json\/wp\/v2\/pages\/25","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/request.cooperhealth.org\/branding\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/request.cooperhealth.org\/branding\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/request.cooperhealth.org\/branding\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/request.cooperhealth.org\/branding\/wp-json\/wp\/v2\/comments?post=25"}],"version-history":[{"count":8,"href":"https:\/\/request.cooperhealth.org\/branding\/wp-json\/wp\/v2\/pages\/25\/revisions"}],"predecessor-version":[{"id":735,"href":"https:\/\/request.cooperhealth.org\/branding\/wp-json\/wp\/v2\/pages\/25\/revisions\/735"}],"wp:attachment":[{"href":"https:\/\/request.cooperhealth.org\/branding\/wp-json\/wp\/v2\/media?parent=25"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}