{"id":25,"date":"2024-12-31T15:05:49","date_gmt":"2024-12-31T15:05:49","guid":{"rendered":"https:\/\/request.cooperhealth.org\/branding\/?page_id=25"},"modified":"2026-09-18T05:16:33","modified_gmt":"2026-09-18T05:16:33","slug":"logo-colors","status":"publish","type":"page","link":"https:\/\/request.cooperhealth.org\/branding\/logo-colors\/","title":{"rendered":"Corporate Color"},"content":{"rendered":"\n<p class=\"has-black-color has-text-color has-link-color has-large-font-size wp-elements-1 wp-block-paragraph\">Cooper Norcross Health Red<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Very few health systems use red, which makes our branding unique. The red that we use to represent our health system meets WCAG 2.2 AAA and ADA requirements for accessibility in both print and digital applications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Background color has a significant impact on logo visibility. When you are placing the Cooper Norcross Health logo on a background, be sure to use a background color that provides strong contrast for the logo to be seen clearly.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When using our red as type within a presentation or document, it should be used on a white background. If using against another background color, make sure that the contrast ratio is a minumum of 4.5.1 for large type and 7.1 for small type. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Below you will find the equivalents to our red in various print and digital color matching systems:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pantone&nbsp;<\/strong><br><strong>187&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/request.cooperhealth.org\/branding\/wp-content\/uploads\/2026\/09\/pantone-187-chip-200x300.png\" alt=\"\" class=\"wp-image-808\" srcset=\"https:\/\/request.cooperhealth.org\/branding\/wp-content\/uploads\/2026\/09\/pantone-187-chip-200x300.png 200w, https:\/\/request.cooperhealth.org\/branding\/wp-content\/uploads\/2026\/09\/pantone-187-chip.png 252w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CMYK&nbsp;<\/strong><br>C21 M100 Y100 K15&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>HEX\/HTML <\/strong><br>#AE0003&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>RGB&nbsp;<\/strong><br>R174 G0 B3&nbsp;<\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cooper Norcross Health Red Very few health systems use red, which makes our branding unique. The red that we use to represent our health system meets WCAG 2.2 AAA and ADA requirements for accessibility in both print and digital applications. Background color has a significant impact on logo visibility. When you are placing the Cooper [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-25","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/request.cooperhealth.org\/branding\/wp-json\/wp\/v2\/pages\/25","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/request.cooperhealth.org\/branding\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/request.cooperhealth.org\/branding\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/request.cooperhealth.org\/branding\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/request.cooperhealth.org\/branding\/wp-json\/wp\/v2\/comments?post=25"}],"version-history":[{"count":13,"href":"https:\/\/request.cooperhealth.org\/branding\/wp-json\/wp\/v2\/pages\/25\/revisions"}],"predecessor-version":[{"id":860,"href":"https:\/\/request.cooperhealth.org\/branding\/wp-json\/wp\/v2\/pages\/25\/revisions\/860"}],"wp:attachment":[{"href":"https:\/\/request.cooperhealth.org\/branding\/wp-json\/wp\/v2\/media?parent=25"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}