{"id":2,"date":"2024-12-31T14:20:38","date_gmt":"2024-12-31T14:20:38","guid":{"rendered":"https:\/\/request.cooperhealth.org\/branding\/?page_id=2"},"modified":"2026-01-29T22:15:22","modified_gmt":"2026-01-29T22:15:22","slug":"home","status":"publish","type":"page","link":"https:\/\/request.cooperhealth.org\/branding\/","title":{"rendered":"Home"},"content":{"rendered":"\n

Extraordinary Happens Here.<\/strong> <\/p>\n\n\n\n

Cooper University Health Care is a leading academic health system that many patients have come to trust for their health care needs. Cooper’s brand is recognized and respected.<\/p>\n\n\n\n

Brand Central was developed to ensure consistency in portraying Cooper, and to protect Cooper’s brand. <\/p>\n\n\n\n

Cooper has an important mission. By working together, we can protect and strengthen Cooper\u2019s brand and its reputation to make a lasting impact on those we serve.<\/p>\n\n\n\n

If you have any questions related to Cooper’s brand, please email The Communications and Marketing Department at\u00a0BrandCentral@cooperhealth.edu<\/a><\/strong>.<\/p>\n\n\n\n

Brand Guide<\/strong><\/h2>\n\n\n\n

Brand Central is a comprehensive resource that outlines the standards and guidelines for maintaining a consistent and cohesive brand identity. It serves as a reference for anyone creating content or communicating on behalf of Cooper. <\/p>\n\n\n\n

Logos and Marks<\/strong><\/h2>\n\n\n\n

The Cooper \u201cC\u201d and wordmark are the official graphic representations of Cooper University Health Care to be used in communications, on signage, or any marketing materials, including specialty items and apparel. The preference is always to use the full logo\u2014consisting of the \u201cC\u201d and the words Cooper University Health Care. <\/p>\n\n\n\n

Cooper also has a number of special purpose logos that are for limited use cases. You can access guidelines and all official logos here<\/a>. <\/p>\n\n\n\n

To request a special use of a Cooper logo or have any questions, please email\u00a0BrandCentral@cooperhealth.edu<\/a><\/strong>.<\/p>\n\n\n\n

Naming Conventions<\/strong><\/h2>\n\n\n\n

Cooper has official names for each of its health system entities, as well as guidelines for their correct usage. We also have naming conventions for our campuses, buildings, and ambulatory offices. Before creating names for locations in IT systems or adding location names to printed material, please consult with the Communications and Marketing Department at BrandCentral@cooperhealth.edu<\/strong>.<\/p>\n\n\n\n

You can find our official entity names and when to use them here<\/a>. <\/p>\n\n\n\n

Presentation Resources<\/strong><\/h2>\n\n\n\n

It is important to represent the Cooper brand consistently. To assist you we have presentation templates and resources here<\/a>. <\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Extraordinary Happens Here. Cooper University Health Care is a leading academic health system that many patients have come to trust for their health care needs. Cooper’s brand is recognized and respected. Brand Central was developed to ensure consistency in portraying Cooper, and to protect Cooper’s brand. Cooper has an important mission. By working together, we […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/request.cooperhealth.org\/branding\/wp-json\/wp\/v2\/pages\/2","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/request.cooperhealth.org\/branding\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/request.cooperhealth.org\/branding\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/request.cooperhealth.org\/branding\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/request.cooperhealth.org\/branding\/wp-json\/wp\/v2\/comments?post=2"}],"version-history":[{"count":10,"href":"https:\/\/request.cooperhealth.org\/branding\/wp-json\/wp\/v2\/pages\/2\/revisions"}],"predecessor-version":[{"id":371,"href":"https:\/\/request.cooperhealth.org\/branding\/wp-json\/wp\/v2\/pages\/2\/revisions\/371"}],"wp:attachment":[{"href":"https:\/\/request.cooperhealth.org\/branding\/wp-json\/wp\/v2\/media?parent=2"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}