{"id":17,"date":"2024-12-31T14:58:53","date_gmt":"2024-12-31T14:58:53","guid":{"rendered":"https:\/\/request.cooperhealth.org\/branding\/?page_id=17"},"modified":"2026-10-02T19:44:17","modified_gmt":"2026-10-02T19:44:17","slug":"brand-architecture","status":"publish","type":"page","link":"https:\/\/request.cooperhealth.org\/branding\/brand-architecture\/","title":{"rendered":"Our Brand"},"content":{"rendered":"\n<p class=\"has-large-font-size wp-block-paragraph\">Health System<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cooper Norcross Health<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2026, the Cooper Board of Trustees voted to rename our health system Cooper Norcross Health. This name change honors a $100M gift from George E. Norcross, III as well as the dedication, leadership, and financial support of the Norcross family to Cooper spanning more than 50 years and three generations. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new Cooper Norcross Health brand retains much of the old branding, including the iconic \u201cC\u201d and red color. It is designed to maintain brand continuity and present a consistent, recognizable, and reliable visual identifier.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/request.cooperhealth.org\/branding\/logo-guidelines\/\">Logo Usage Guidelines<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/request.cooperhealth.org\/branding\/logos\/\">Approved Logos<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">Hospitals<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cooper Norcross Health operates four hospitals. These names should be used only when referring to services provided only at that hospital. Cooper Norcross Health is the preferred brand identity.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cooper Norcross University Hospital&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cooper Norcross University Hospital Cape Regional&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Children&#8217;s Hospital&nbsp;at Cooper Norcross Health<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Recovery Village Cherry Hill at Cooper, in partnership with Advanced Recovery Systems<\/strong><\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">MD Anderson Cancer Center at Cooper<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The MD Anderson Cancer Center at Cooper brand reflects the partnership between Cooper University Health Care and MD Anderson Cancer Center, the nation\u2019s leading cancer center based in Houston, Texas. This logo includes MD Anderson\u2019s iconic red strikethrough of the word \u201cCancer,\u201d as well as their tagline.&nbsp;<\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">Other Cooper Norcross Entities<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cooper Norcross Health has several related brands, including:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cooper Norcross Foundation<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cooper Norcross Health Ripa Center for Women&#8217;s Health<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cooper Medical School of Rowan University<\/strong><\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">Joint Ventures and Partnerships&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cooper Norcross Health has several joint ventures with other health systems and providers of health services. These partnership include:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cooper and Inspira Cardiac Care<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cooper and Inspira Neuroscience<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AMI at Cooper<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>University Radiology at Cooper<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Health System Cooper Norcross Health In 2026, the Cooper Board of Trustees voted to rename our health system Cooper Norcross Health. This name change honors a $100M gift from George E. Norcross, III as well as the dedication, leadership, and financial support of the Norcross family to Cooper spanning more than 50 years and three [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-17","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/request.cooperhealth.org\/branding\/wp-json\/wp\/v2\/pages\/17","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/request.cooperhealth.org\/branding\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/request.cooperhealth.org\/branding\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/request.cooperhealth.org\/branding\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/request.cooperhealth.org\/branding\/wp-json\/wp\/v2\/comments?post=17"}],"version-history":[{"count":35,"href":"https:\/\/request.cooperhealth.org\/branding\/wp-json\/wp\/v2\/pages\/17\/revisions"}],"predecessor-version":[{"id":1026,"href":"https:\/\/request.cooperhealth.org\/branding\/wp-json\/wp\/v2\/pages\/17\/revisions\/1026"}],"wp:attachment":[{"href":"https:\/\/request.cooperhealth.org\/branding\/wp-json\/wp\/v2\/media?parent=17"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}