{"id":17,"date":"2024-12-31T14:58:53","date_gmt":"2024-12-31T14:58:53","guid":{"rendered":"https:\/\/request.cooperhealth.org\/branding\/?page_id=17"},"modified":"2026-02-26T00:06:55","modified_gmt":"2026-02-26T00:06:55","slug":"brand-architecture","status":"publish","type":"page","link":"https:\/\/request.cooperhealth.org\/branding\/brand-architecture\/","title":{"rendered":"Brand Architecture"},"content":{"rendered":"\n<p class=\"has-large-font-size wp-block-paragraph\">Brand Logo\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Cooper University Health Care brand was designed to present a consistent, recognizable, and reliable image. It consists of our core elements: the logotype, integrated graphic \u201cC\u201d mark, and color. These elements are in a fixed relationship with each other and must never be altered. The brand should always appear in its entirety and correct format.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do not typeset, rearrange, alter, or modify the brand. The logotype is a customized font and is not commercially available. Always use approved camera-ready or electronic artwork.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For additional information, contact the Communications and Marketing Department at <a href=\"mailto:BrandCentral@cooperhealth.edu\" target=\"_blank\" rel=\"noreferrer noopener\">BrandCentral@cooperhealth.edu<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cooper University Health Care Logo<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Primary (Preferred) Logo&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"300\" src=\"https:\/\/request.cooperhealth.org\/branding\/wp-content\/uploads\/2025\/02\/image-16-1024x300.png\" alt=\"\" class=\"wp-image-191\" style=\"width:320px\" srcset=\"https:\/\/request.cooperhealth.org\/branding\/wp-content\/uploads\/2025\/02\/image-16-1024x300.png 1024w, https:\/\/request.cooperhealth.org\/branding\/wp-content\/uploads\/2025\/02\/image-16-300x88.png 300w, https:\/\/request.cooperhealth.org\/branding\/wp-content\/uploads\/2025\/02\/image-16-768x225.png 768w, https:\/\/request.cooperhealth.org\/branding\/wp-content\/uploads\/2025\/02\/image-16.png 1039w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">Hospital Logos\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hospital logos should only be used when referring to a hospital or hospital-based activity. Cooper University Health Care is the preferred brand identity.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cooper University Hospital&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"894\" height=\"289\" src=\"https:\/\/request.cooperhealth.org\/branding\/wp-content\/uploads\/2025\/01\/image-1.jpeg\" alt=\"\" class=\"wp-image-87\" style=\"width:320px\" srcset=\"https:\/\/request.cooperhealth.org\/branding\/wp-content\/uploads\/2025\/01\/image-1.jpeg 894w, https:\/\/request.cooperhealth.org\/branding\/wp-content\/uploads\/2025\/01\/image-1-300x97.jpeg 300w, https:\/\/request.cooperhealth.org\/branding\/wp-content\/uploads\/2025\/01\/image-1-768x248.jpeg 768w\" sizes=\"auto, (max-width: 894px) 100vw, 894px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cooper University Hospital Cape Regional&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"181\" src=\"https:\/\/request.cooperhealth.org\/branding\/wp-content\/uploads\/2025\/01\/image-2-1024x181.jpeg\" alt=\"\" class=\"wp-image-88\" style=\"width:320px\" srcset=\"https:\/\/request.cooperhealth.org\/branding\/wp-content\/uploads\/2025\/01\/image-2-1024x181.jpeg 1024w, https:\/\/request.cooperhealth.org\/branding\/wp-content\/uploads\/2025\/01\/image-2-300x53.jpeg 300w, https:\/\/request.cooperhealth.org\/branding\/wp-content\/uploads\/2025\/01\/image-2-768x135.jpeg 768w, https:\/\/request.cooperhealth.org\/branding\/wp-content\/uploads\/2025\/01\/image-2.jpeg 1196w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">MD Anderson Cancer Center at Cooper\u00a0Logo<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The MD Anderson Cancer Center at Cooper brand reflects the partnership between Cooper University Health Care and MD Anderson Cancer Center, the nation\u2019s leading cancer center based in Houston, Texas. This logo includes MD Anderson\u2019s iconic red strikethrough of the word \u201cCancer,\u201d as well as their tagline.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"240\" src=\"https:\/\/request.cooperhealth.org\/branding\/wp-content\/uploads\/2025\/02\/image-17-1024x240.png\" alt=\"\" class=\"wp-image-192\" style=\"width:320px\" srcset=\"https:\/\/request.cooperhealth.org\/branding\/wp-content\/uploads\/2025\/02\/image-17-1024x240.png 1024w, https:\/\/request.cooperhealth.org\/branding\/wp-content\/uploads\/2025\/02\/image-17-300x70.png 300w, https:\/\/request.cooperhealth.org\/branding\/wp-content\/uploads\/2025\/02\/image-17-768x180.png 768w, https:\/\/request.cooperhealth.org\/branding\/wp-content\/uploads\/2025\/02\/image-17.png 1382w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The logo must not be altered in any way. The logo must always be represented in two colors. The preferred logo is red and black with the red strikethrough. In some case the institution name elements can be represented in all white or all black, but the strikethrough must always be in red.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Please reach out to the Communications and Marketing team for more information about logo usage.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">Other Cooper Entity Logos\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cooper has several entities with distinct logos. Just like the brand logo, these logos must never be altered.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"347\" height=\"637\" src=\"https:\/\/request.cooperhealth.org\/branding\/wp-content\/uploads\/2025\/02\/image-18.png\" alt=\"\" class=\"wp-image-193\" style=\"width:200px;height:auto\" srcset=\"https:\/\/request.cooperhealth.org\/branding\/wp-content\/uploads\/2025\/02\/image-18.png 347w, https:\/\/request.cooperhealth.org\/branding\/wp-content\/uploads\/2025\/02\/image-18-163x300.png 163w\" sizes=\"auto, (max-width: 347px) 100vw, 347px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"487\" height=\"575\" src=\"https:\/\/request.cooperhealth.org\/branding\/wp-content\/uploads\/2025\/02\/image-20.png\" alt=\"\" class=\"wp-image-195\" style=\"width:320px\" srcset=\"https:\/\/request.cooperhealth.org\/branding\/wp-content\/uploads\/2025\/02\/image-20.png 487w, https:\/\/request.cooperhealth.org\/branding\/wp-content\/uploads\/2025\/02\/image-20-254x300.png 254w\" sizes=\"auto, (max-width: 487px) 100vw, 487px\" \/><\/figure>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">Joint Venture and Partnership Logos\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"379\" height=\"634\" src=\"https:\/\/request.cooperhealth.org\/branding\/wp-content\/uploads\/2025\/02\/image-21.png\" alt=\"\" class=\"wp-image-197\" style=\"width:200px\" srcset=\"https:\/\/request.cooperhealth.org\/branding\/wp-content\/uploads\/2025\/02\/image-21.png 379w, https:\/\/request.cooperhealth.org\/branding\/wp-content\/uploads\/2025\/02\/image-21-179x300.png 179w\" sizes=\"auto, (max-width: 379px) 100vw, 379px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"395\" height=\"611\" src=\"https:\/\/request.cooperhealth.org\/branding\/wp-content\/uploads\/2025\/02\/image-22.png\" alt=\"\" class=\"wp-image-199\" style=\"width:200px\" srcset=\"https:\/\/request.cooperhealth.org\/branding\/wp-content\/uploads\/2025\/02\/image-22.png 395w, https:\/\/request.cooperhealth.org\/branding\/wp-content\/uploads\/2025\/02\/image-22-194x300.png 194w\" sizes=\"auto, (max-width: 395px) 100vw, 395px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Brand Logo\u00a0 The Cooper University Health Care brand was designed to present a consistent, recognizable, and reliable image. It consists of our core elements: the logotype, integrated graphic \u201cC\u201d mark, and color. These elements are in a fixed relationship with each other and must never be altered. The brand should always appear in its entirety [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-17","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/request.cooperhealth.org\/branding\/wp-json\/wp\/v2\/pages\/17","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/request.cooperhealth.org\/branding\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/request.cooperhealth.org\/branding\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/request.cooperhealth.org\/branding\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/request.cooperhealth.org\/branding\/wp-json\/wp\/v2\/comments?post=17"}],"version-history":[{"count":19,"href":"https:\/\/request.cooperhealth.org\/branding\/wp-json\/wp\/v2\/pages\/17\/revisions"}],"predecessor-version":[{"id":727,"href":"https:\/\/request.cooperhealth.org\/branding\/wp-json\/wp\/v2\/pages\/17\/revisions\/727"}],"wp:attachment":[{"href":"https:\/\/request.cooperhealth.org\/branding\/wp-json\/wp\/v2\/media?parent=17"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}